15 Jan

Chew Your Way to Afternoon Brainpower

Do chips, chocolates or cookies tempt you mid-afternoon at work? Though snacks provide a quick pick-me-up, unfortunately a let-down’s not far behind – leaving you drowsy or sleeping at the wheel. If afternoon chip munching and candy nibbling is now routine, a snack makeover’s in order.

Snacking on munchies full of carbohydrates or sugar initially spikes your energy with a surge of blood sugar. Soon after though, insulin spurs your brain to produce melatonin and just enough serotonin – that can leave you feeling drowsy. Good news is that sleepiness generally passes in an hour or so as insulin clears blood of glucose when sugars fully digest.

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13 Jan

How gamification can unlock your brand advocacy potential

Gamification is when companies add game-design elements such as competition or problem-solving to their website or social communities to make them more fun and engaging and prompt users to come back again and again.
The trend of gamification is set to rise: according to a recent report by Gartner, by 2015 “more than 50% of organizations that manage innovation processes will gamify those processes.” The same report predicted that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.”

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07 Jan

Modern globalisation increasingly changing the labour market

Globalisation requires us to move faster to keep up with the competition. The fall of the Berlin wall, the growing influence of the Internet and the rise of China and India, mean that the global labour market is also becoming competitive.

Three major trends now characterise the future of the global labour market. These are: a willingness to be internationally mobile, the globalisation of labour markets and the impact of ‘Generation Y’.

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07 Jan

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