How gamification can unlock your brand advocacy potential
Gamification is when companies add game-design elements such as competition or problem-solving to their website or social communities to make them more fun and engaging and prompt users to come back again and again.
The trend of gamification is set to rise: according to a recent report by Gartner, by 2015 “more than 50% of organizations that manage innovation processes will gamify those processes.” The same report predicted that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.”
